Canada's Virtual Digital Marketing Conference

Terry’s radio show, his keynote talks and his books are dedicated to breaking down the art of persuasion, by looking back and gazing forward.

Terry is a 35+ year adman who takes you on a personal tour through the hallways, boardrooms and recording studios of the advertising industry. He discusses the bigger issues of marketing and how it affects the public.

But most of all, Terry connects the dots when it comes to pop culture, human nature and the numerous gales and undertows that effect communication. Sprinkled, of course, with the humour required to deal with it all.

Sheela Subramanian is a Vice President of the Future Forum, a consortium launched by Slack to help companies reimagine work in the new digital-first world. Previously, Sheela led global enterprise marketing at Slack and worked at Google driving marketing and strategy for a range of products. She is also co-author of the forthcoming book, How The Future Works: Leading Flexible Teams to Do the Best Work of Their Lives.

With a career concentrated in social media strategy, creative content direction, and audience growth, Saad brings a wealth of knowledge in social media marketing to shape, evolve, and catapult brands forward. Saad’s brought social-first thinking to help an array of brands launch and thrive in luxury retail, technology, regulated industries, banking, telecommunications, CPG, and more. As Senior Lead of social media at Shopify, Saad crafts the brand’s creative and content strategy to inspire and empower the world’s next generation of entrepreneurs.

Liz Bertorelli is a Toronto-based marketer, strategist, and content producer. By day she works as a Social Media Lead at TikTok Canada, and by night she works on her side business Passionfruit– an LGBTQ+ lifestyle brand.

Page Casmiro is a social media and communications professional at TELUS where he currently leads their Influencer / Creator Relations program. Evolving with the environment, Page and his team regularly develop new ways to harness influencer marketing to mutual benefit their brand and the creators they partner with.

Bryce McDermid is the advertising lead and partner at Monochome Marketing. He has a passion for engaging people with creativity and imagination.

Cameron has been an SEO professional since 2005, stepping into the digital sphere straight out of high school. He manages a large network of content websites and is the managing partner of a boutique SEO firm focused on serving SMB's and ecommerce companies.

Ameet has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies for our clients and teach future generations of PPC pros at the university level.

Jerrid is a marketer, entrepreneur and co-founder of Pressboard. His passion for content and partnerships has led him to work with the world's most influential media companies, brands and agencies. He grew up wanting Angela Bower's job from the 80's sitcom "Who's the Boss".

Hillary Gillis is a consultant at Outshine. She helps create and implement revenue-driving digital advertising strategies for international clients, specifically within the B2B SaaS market. Naturally growth-driven, she applies a competitive lens to her work—always striving for the plays that will really pay off for her clients—whether it means incorporating a new channel, or completely rebuilding an existing one. Hillary also swims, runs, volunteers and writes—most often, for VICE.

Idris is a self-professed word nerd who in grade 6 read the 40 volume World Book Encyclopedia on a dare to get a Commodore 128 from his parents. A failed child actor who ‘leaned in’ late, Idris cut his teeth on direct response, email newsletters, fundraising asks and web copy before finally dedicating his life to unpacking technology & message in mutually beneficial ways.

Adam is one of the managing partners at Adverb Communications Inc, a firm focused on digital and social media strategy. He's worked his entire career digital and social media — over 15 years. In his free time, he likes reading about American history and politics for some reason.

Tyler Butler is a digital strategist with over a decade of experience in social media, content marketing, podcasting, communications strategy and leadership. He's a good guy. You should buy him a beer some time.

Joel Klettke is the Founder of Case Study Buddy a specialized team who help B2B brands capture, share and cash in on customer success stories. He is also a sought after conversion copywriter for SaaS and B2B, having served clients like Hubspot, WP Engine and Scott’s Cheap Flights.

Caley Dimmock is a marketing expert, Facebook Ads pro, photographer, and the owner of Dimik Creative Group, a boutique marketing agency helping businesses scale through digital marketing. When she's not facilitating done-for-you services, she's busy helping other business owners break through mindset blocks that prevent them from growing, both personally and professionally.

Derek has more than a decade of content marketing experience and fell in love with the authentic approach to Inbound Marketing. The Inbound Lab was started with the sole purpose of helping his clients grow an audience and obtain and retain customers.

Meaghan O’Brien is a forward-thinking and strategic marketing leader with 14 years’ of experience in B2B, post-secondary and craft beer marketing, with a passion for personal branding because of its correlation to job satisfaction and purpose. Meaghan has worked in roles such as employer brand leader and energy marketing leader for EY, and integrated marketing leader for the University of Calgary as well as Bow Valley College. She’s also spent the last several years coaching teams and leaders on building their personal brands in the workplace both virtually and in person. Meaghan keeps busy outside of work by hiking, rollerblading and going on bike adventures with her husband and two children, ages 3 and 7. She is also a craft beer connoisseur at heart, and a rookie yogi.

Paula is the Principal and Founder of Worthington PR & Story, a Calgary-based communications, PR and social media agency that helps brands share their stories with the world.

Marc Binkley is the VP of Strategy & Digital Marketing at Anstice, a boutique full service ad agency that helps business leaders make their marketing more effective. For the past 4 years, Marc has been a board member of the Calgary Marketing Association and currently serves as Chair of the Board. Marc is also enrolled in an executive MBA and has completed numerous brand and marketing certifications.

Joan Walters is the Senior AI Product Manager at Heyday by Hootsuite. She currently oversees the AI Roadmap that enables hundreds of shoppers to use Conversational AI chatbots to get their retail therapy online through social media and chat apps. She joined the nest in 2021, bringing industry-rich experiences from telecoms, courier services, and software development.

Catherine is passionate about sharing her insights into the world of social media and helping people make their content engaging and relatable. She believes there is no such thing as a “social media guru” and that continuous learning is the key to success. Catherine previously presented at Social East in 2019 is extremely happy to be a part of the SocialNext lineup for 2022.

Linda Hoang is one of Alberta's leading social media strategists and a well-known content creator. She has developed strategies and content plans for public, private, not-for-profit and has delivered social media training to hundreds of participants across a range of industries. She is the co-founder of Stop Race Based Hate, an anti-racism tool, and the founder of the Edmonton International Cat Festival.

Jake Surrey has more than twelve years of international marketing experience, both agency and client side. During his career, he’s worked with clients like BP, Amazon, Gartner and Casio on developing and implementing data-driven and effective digital marketing strategies. Originally from London, he’s currently working to build Fountain’s operations in Canada and the US.

Rebecca built her first website in 1997 and has been blogging about life in BC since 2004 on Miss604.com. With 25 years of digital publishing experience, and as Western Canada’s most award-winning blogger, she has published several books on the topics of blogging and digital media. Her agency, sixty4media, develops social strategies and websites for organizations across North America. Community outreach is at the core of her social media mission, and Rebecca partners with over two dozen charities and non-profits each year, serving several as a Board Executive and Committee Chair.

Pam Rocker is an American/Canadian, atypical activist, consultant, speaker, and musician. From Pride to politics, she has worked for over a decade for the full inclusion of LGBTQ2S+ people in faith communities and beyond. She is the playwright of heterophobia, which was made into a music video by Canadian band Shred Kelly, was chosen as one of the Top 40 Under 40 in Calgary, and as one of the top 30 activists in Canada. She is well known for her warm and humourous approach to controversial topics. She is currently the host of The Way We show with WordFest, Director of Affirming Connections, and speaks and plays North and South of the border.

I believe in the power of a great story. And for brands, that means helping them understand that the true hero of the story is their audience. I believe that brands have to be passionate, purposeful and human. I'm excited about working with brands, organizations and individuals that are ready to be bold; and who want to not only want to stand apart but stand with purpose and intention.

In my current role as VP Brand Strategy & Communications at The MH3 Group, I spend my days thinking about the intersection of what audiences want, business objectives, and brand stories. My career has taken me across the marketing communications spectrum, in a broad array of categories (from energy and CPG to cannabis and tech, and everything in between), and around the world.